A Soft Launch

I hope this post will one day be irrelevant.

Seems weird to say, doesn't it? Usually when you're composing a blog post, you hope that somehow it will have lasting power--at least long enough to make an impact. 

But the truth is, I know that this post will one day no longer make sense in context. Today, without pomp and circumstance, I am "launching" Ampersand. There's no real design, no color, and no pictures other than a headshot. It's just my words, serif and black against a white background. 

I've spent a long time getting to this point. Being okay with the idea of "launching before I was ready" and clinging to the concept of "done is better than perfect" and actually going forward with it. We all spout these ideals all the time, but in reality, we like to check all of our boxes, dot all of our i's and cross all of our t's, make sure we have at least the basic principles of a good blog before we put ourselves out there. 

I work in marketing, for goodness sakes! It should make me cringe to know that I have yet to make my site searchable on Google or take a more recent photo or have a few posts ready to go or images to make my posts more interesting. But the truth is, it doesn't. Okay, maybe it makes me feel a little squirmy with a tinge of anxiety, but that's only because I've been out of the game for so long and I'm coming back in with a totally new perspective. Maybe because I work in marketing I kind of love the idea that I'm doing everything "wrong." Hehehe.

I've done a lot of thinking in the last 6+ months and, as a result, I have a lot to say. I've spent a lot of time keeping it either inside or just writing for myself. But now it's time to let others in and start some conversations. Because blogging is different now, isn't it? I'm different. You're different. And no one really quite knows where the chips may fall. 

That's the exciting part, though. It's up to us to decide where we want to take this medium (and others). It's not dead, it's just different. And I can't wait to see how it will challenge us to move closer to our true selves and write the stuff that really matters.

Thanks for joining me on this journey. I promise things will be prettier down the road. For now, let's start at the heart of it all.