Why Ampersand?

The ampersand is one of my favorite symbols, beautifully connecting two separate clauses into one cohesive sentence with a fun flourish.

Initially, my reasoning for choosing the name Ampersand was a hat tip to the multi-passionate creative. I wanted to encourage people to embrace all of the “ands” in their lives-–to celebrate that you aren’t defined by just one thing, one label.

Since then, the meaning has evolved to represent the transition in between two separate “chapters” in our lives. Just as the ampersand connects sentences together into one, there are pivotal moments that connect our pasts with our futures.

The ampersand is a visual depiction of the twists and turns we take in life that ultimately form something beautiful. And have you noticed? Not everyone draws an ampersand the same way, either! ;)